Linking Search Engine Optimization and Social Media Optimization

Search Engine Optimization is one of the most important needs of an online presence. With the rapid increase in online population the competition of remaining in user reach is growing tougher. In these circumstances, wining the attraction of clients using traditional Search Engine Optimization (SEO) techniques has become almost impossible. However, the increasing craze for Social Media has opened new doorways for Search Engine Optimizers. Making business pages and groups and managing more and more comments are common practices. But, some other novel techniques, as given below can ease the tension of Search Engine Optimizers for making a website loveable for search engines:

Giving Links of Blogs or Hubs on Business Pages:

Normally business pages at Social Networking sites are meant for keeping customers in an informal touch with the organizations. New Arrivals, latest landmarks, Games, coupons, offers and free hand for commenting on the services mainly constitute these pages. But, a new way of using these pages is to create a network of different places owned by the organization on internet. For instance, making a blog network and then posting each important post of the day on social media presence and then emailing this activity to the users serves three Search Engine Optimization goals; adding more keywords to the blog network, updating the business page on social media and launching an email marketing campaign for reserving a place in user mail inbox. The path of user action will be from the mail inbox to the social media page to the blog network and anywhere in between to the website itself. So, this chain of actions keeps the presence of a particular website always fresh in the mind of visitors and gives them more gateways for reaching the website when needed. This indirect content Search Engine Optimization technique is in use of many Social Media experts these days.

Holding awareness campaigns on Social Media:

Another smart way of content optimization on social media is to hold awareness campaigns on issues relevant to the services or products provided by the organization. A single Search Engine Optimized post or image can be used to ignite the spark and the process can be carefully controlled later on; taking our SEO needs in account. In order to gain two fold benefits of the campaign, it can be launched in the pattern discussed in the heading above.